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YELLOW PAGE ADVERTISING FOR FREELANCERS, HOME-BASED SMALL BUSINESSES: Tips for Successful Yellow Pages Advertising that will bring in a better response for your freelance or small business.

Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.

There are too many Yellow Pages Advertisements that are ineffective. Follow These Surefire Tips & Techniques to Increase the Number of Responses that You Get From Interested Customers.

1. The size of your ad depends on 3 factors: your budget, your competition and your current staffing situation.

If other advertisers under your heading all have simple listings or small ads, consider the possibility that the public is not going to the yellow pages to find your product or service. However, if your heading is dominated by large ads, you should consider doing the same if you want to compete. Research confirms that most yellow page users choose larger ads. If your budget cannot support the investment of a large ad, consider buying the largest ad you can afford and fill it with ad copy or keep a minimal yellow pages presence and put your money in some other advertising media. Lastly, even if you have the budget for a large ad, it will do you no good if your office is not staffed with personnel to answer the phone.

2. Color in your Yellow Pages ad will attract more attention

- only if it appears on a page in which all or most of the other ads are black. Of course, the yellow pages cannot guarantee placement, so your investment in color may not be as effective. You're better off using that money for a larger ad or some other advertising medium.

3. Ad copy is probably the most important element to a successful Yellow Pages advertisement.

When the public goes to the yellow pages to search for a company to fulfill their needs, they are serious buyers and are in the latter stages of the buying cycle. Think of the questions people are asking when they call and tailor your ad to answer them. Don't worry about cluttering up your ad with copy - this may prevent the prospect from moving on to the next ad.

4. Avoid having the yellow pages design team designing your ad. It is better if you design your own ad or hire a freelance designer.

The designers at the yellow pages do an adequate job; however, they have three shortcomings: they know nothing about your business and could care less about it, and they design many ads each day and this may result in most of the ads looking the same. For about the cost of one month's yellow pages ad, hire a professional to create your ad. You'll get professional advice and someone who will work with you and find out about your business and your goals. The result will be an ad that incorporates that information with knowledge and experience of advertising.

5. Make sure you track your Yellow Pages results.

Your staff needs to be familiar with the ad and its copy. That way they know what questions to expect from callers and how to answer them. Train them to ask callers where they got your phone number or, if you expect walk-in business, ask them why they stopped.

With These Tips and techniques under your belt, you will almost definitely get fantastic results from your Yellow Pages campaign. Remember that putting an Advertisement in the Yellow Pages can increase your business tenfold...Know your business, your client, and write the copy to reel them in. Good Luck with Advertising the Yellow Pages way.

Here are a few more articles about Yellow Pages Design:

How to Get the Most Out of Your Yellow Pages Advertising Rates - Is Your Yellow Pages Advertising Putting Cash in Your Pocket ... Or Sucking Cash Out?

How to Provide a Nice Return on Your Yellow Pages Ads - Proving a return on your Yellow Pages advertising investment

Designing a Yellow Pages Ad that Works - Designing a Yellow Pages Ad that Works

Design Tips for Yellow Page Advertising Design - Five crucial pointers to help you squeeze every possible phone call when you're advertising in the Yellow Pages!

Seven Powerful Tips to Dominate Your Yellow Page Advertising Competition - People turn to the Yellow Pages when they're ready to buy. This is exactly why Yellow Page Advertising is so unique.

10 Ways to Design Yellow Pages Ads -
Here is some common sense advice for those "unchangeable for a whole year" Yellow Pages ads

Yellow Pages Advertising Design Tips - Five crucial pointers to help you squeeze every possible phone call when you're advertising in the Yellow Pages!

Maximize Your Investment in the Yellow Pages - Place your business under the Yellow Page advertising spotlight and listen to your phone and cash register sing!

Streetwise Tips on Yellow Pages Advertising - Yellow Pages advertising salespeople are among the best in the industry and among the best paid. Usually a large portion of their pay package is incentive-based; the larger the ad they sell you, the more money they pocket.

Tips for Advertising in The Yellow Pages - Tips for Advertising in The Yellow Pages

Tips on Advertising in the Yellow Pages - In general, an ad has good flow if you can place your finger where your attention is drawn first and then move through all of the information in the ad without lifting a finger.

Which Yellow Page Design is the Better Value - The Golden Rule of Yellow Page Advertising: Successful ads always make a customer feel, “This company really cares about serving me.”