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ADVERTISING FOR FREELANCERS, HOME-BASED SMALL BUSINESSES: Dress-up & look really nice & picture yourself within your ads as your company's spokesman. You as the owner are what your clients want to see and what will land potential customer leads. In other words, Increase Your Advertising Potential by getting in the Ads.

Personal Appearance and Representing Yourself as Part of the Advertising

The best face to put on your business is your own. If you thought that keeping yourself looking 'good' didn't matter in the large scheme of things, then consider the effect that it might have on your small business' bottom line. Did you know that the you, the owner, represent your company, and therefor are the best icon for your services or products. Read on to find out more.

Recently Many Business Owners Have Talked to Customer Prospectives One-on-One in Advertising Campaigns

IN RECENT years, some well-known entrepreneurs have wisely slid out from behind their desks to talk to their prospects one-to-one in their advertising. As a result, Dave Thomas, the owner of Wendy's fast-food restaurants, is now synonymous with his prosperous company. Another Dave, David Oreck, has made himself the ubiquitous spokesperson for the Oreck vacuum cleaner. And then there are all the fender-thumping car dealers we see mugging in their own TV spots. The point is, when business owners stand out in front of their businesses and enthusiastically peddle their products themselves, potential customers take special notice. And, more important, they buy.

What Do You Suggest for a Home-Based Business Owner or Small Business Owner?

That's my message to Jim Troth, owner of Smell the Mat, a self-defense training company in Toledo, Ohio. Troth recently wrote for advice concerning how to pep up interest in his company's brochure. My answer? Step out in front and speak directly to your prospects. To do that in Smell the Mat's case, I suggest redesigning the cover of the brochure to feature a photo of Troth and a quote headline that's spiced with some attitude: "Once I've trained you... any attacker will realize he picked the wrong guy to mess with." The headline is a little bit long, but prospective customers will be able to read it just fine if it's broken up well by a designer. Inside the brochure, Troth should continue with the first-person salesmanship. But the big idea here is for this third-degree black belt to talk to his prospects mano a mano.