ARTICLE ABOUT ADVERTISING AND YOUR ONLINE BUSINESS : Tips for Advertising and Your Online Business

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you to run a business with very little money. The secret is knowing which of the available free resources are worth your time! Register with Search Engines Submitting your online business to search engines is one of the easiest, fastest, and least expensive ways to promote your site. Tens of millions of people use the major search engines every day to navigate around the Internet and quickly find what they are looking for. Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. While you shouldn't rely on search engines alone to bring you qualified traffic, this is definitely a good way to kick off your marketing efforts.

There are no easy tricks or secret formulas for optimum search engine placement, but the following five tips should help make your job easier and increase your chances of getting high search engine rankings.

1. Do it Yourself. You should avoid using auto-submission services that promise to register your site at hundreds of major search engines for a small fee. There are only a handful of search engines that really count and a number of the majors use the same database. Thus, you can register on one and show up on several of them. The experts in the field agree that you are much better off taking the extra time to learn as much as you can about the major search engines and manually registering your site with each one to ensure you get the best listing possible.

2. Less is More. You may be tempted to think that it is to your advantage to try to get listed on as many sites as possible, but this is simply not the case. The major search engines will drive over 90% of your website traffic if you are listed within the top 3 pages of keyword results. Additionally, don't try to promote every page of your site. Almost every search engine will crawl through your entire site indexing all of its pages. If you have a large website and promote all of your pages, some engines will consider it spamming and reject your submissions.

3. Get your site linked from other sites. Identify other sites that offer complementary services, which are likely to be of interest to users of your site; link to them and invite them to reciprocate. In particular, do this with popular sites and do it with those sites that appear near the top of searches that use the keyword phrases that you are targeting.

4. Don't Get Too Comfortable. Granted, a good listing on a top search engine is a pretty exciting thing. But don't expect it to last forever. The good search engines are constantly re-evaluating their lists and crawling the web to ensure their rankings are as current and valid as possible. Also, hundreds of new sites are being submitted daily which could cause yours to get pushed down the list if a better one comes along. You need to keep a constant watch on your listing to make sure it stays at the top of the list.

5. Don't Expect Too Much Even if you do everything exactly right, there's still no guarantee that you'll get a good placement on search engines, or that your intended target audience will find you there. Few people truly understand how they work, and even if you're lucky enough to figure it out, they'll change the process on you as soon as you do. To make matters worse, many engines and directories are notoriously slow to add your listing, taking up to 4 weeks or longer to add your URLs to their database. Some directories limit the number of listings, so you may never get listed or you may get bumped after a short period of time. Many search engines prune their lists periodically as well.

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