What is SEO?
SEO (Search Engine Optimization) is the process of improving the volume of traffic to a web site from search engines via search results. The higher position site gets in the search results list, the more traffic it will receive from the search engine. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
When someone types a word or phrase into search engines (like Google) looking for any product that belongs to you, you want to appear on the first or second page of the search results so that the visitor can find you easily. The person who type queries in the search engine doesn’t take much pain to click on multiple pages. If your competitor’s site is ahead of you in the search engine ranking then the visitor will prefer to click on your competitor’s site because he is getting the product that he is searching for. In these cases your website doesn’t play any part to increase your sales but if your site is ahead of your competitor’s site then it is a best marketing tool for you. SEO helps in this and make your site on top.
Although SEO helps to increase the traffic to one’s site, but it is not advertising. Even if you pay for keywords but basically SEO helps to get top placement in search engine ranking because your website is relevant to particular search term, not because you pay for this.
Search engines are the key to find specific information on the World Wide Web. If you are looking for any specific URL, search engines help you to find it on web. It is impossible to search any specific information virtually without using search engines.
How SEO works?
When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that search through databases of HTML documents, initially gathered by a robot.
There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two.
Search engines use software called ’spider’, which constantly crawls the internet by following links from one site to another site. Search engines read the text of the websites which are founded and then index the results in their databases. When someone searches for something with keywords then spider determine the most relevant results for that request from database of that search engine. The database is updated with each search and the ranking is also determined by the search queries and site’s content. It is very important to store contents in the site according to keywords for higher ranking.
When you search and get results, you see there are two sections of results page, they are sponsored links and organic results. The sponsored links are the paid advertisement which comes on the right-hand column and organic results are in the left-hand side. SEO helps to get high rank in the organic results list.
So if you wish to make your page higher on ranking then contact to professional Search Engine Optimizer. He will guide you through the whole process to optimize higher ranking.
