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What to Do When Your Customers Are Googling Information On You
With the frequent use of computers and the Internet these days, it is very hard to remain incognito. There are many different ways in which one can gain information on you, such as in the case of “googling” you. By googling someone, the interested party uses a search engine such as Google or Yahoo to type in a name of a person and see if any results pop up. This can be an issue for freelancers whose customers google them and try to find out information relating to them and their business. The following is a list of what to do when your customers are googling information on you.
Google Yourself to See What Information the Customers Will Pull Up
The first thing which you must do when you discover that customers are googling information on you is to google yourself to see exactly what it is that they are pulling up on the Internet. By knowing what the customers will see, you will then have a better idea as to how you should resolve the issue, if there is anything to resolve, as not all googling will produce bad results.
Make the Available Information Positive
Another thing which should be done when customers are googling information on you is to make as much information available online as positive as possible. In other words, ask individuals who have retained your services and been pleased with them to write favorable reviews on your business and supply reasons to use you for freelancing jobs.
Put As Much Information On the Internet As Possible
If you happen to find out that your customers are googling information on you, another thing which you should do is to put information about yourself out on the web. Use blogs, forums and other Internet avenues to make yourself know to the world and let customers know a little bit about you.
Balance the Bad with the Good
If it occurs that you have one or two bad reviews about you over the Internet for one reason or another, it is best to counteract the bad reviews with good information. Add beneficial information to what is already out there on the world wide web and try to counteract any possible damage done by the bad reviews or other less than favorable comments on the Internet.
Do What You Can to Make Good Results Appear First
Should you discover that there are bad reports out there on the Internet about you, there is a way to put out any potential fires ahead of time. This can be done by making sure that beneficial comments and results will appear first ahead of any bad reports. This can be done by using SEO techniques to have the best types of reviews appear first and foremost in search engine results.
Don’t Panic
Lastly, should you find out that customers are googling information on you and there may be one or two bad reviews out there about you or your company, it is important not to panic. If you do a lot of business, chances are that one or two individuals may be dissatisfied for one reason or another and this may often have nothing to do with your freelance abilities. Therefore, don’t be too concerned should any bad reviews surface via googling your name.
Be Honest Regarding Questions Posed by Your Customers
If your customers have googled information on you and turned up some unsightly results, if they ask you about the information it is imperative that you are completely honest and forthright. No matter what the situation may be, honesty will pay out much more often than dishonesty. If you have to explain the issue in detail and it is worth it do so, then by all means go ahead and explain the situation as this too may clear up any misunderstanding.
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