Freelance Home-Based Small Business How To Cope With Tough Times In Business

All Freelance Work is a Community for Freelance Workers Including Free Portfolios, Job Search, Job Posting, Helpful Articles, Forums, & More for the Self Employed.

How To Cope With Tough Times In Business
by Emmanuel Wilkey

How do you cope with the tough times? You've tried everything that other marketers have recommended, but unlike them, you are not making thousands of dollars. In fact, you are not even breaking even; You are showing a great big loss.

You start to get down-hearted and try to figure out why the hell did you ever get involved in this damn project in the first place. You scratch your head and think what's the answer do I give up?

NO!

You may not know it now, but you might be one small factor or tiny alteration away from turning all that misery around to complete joy.

So what factors do you need to review when times are hard.

* Know your site statistics - I know this doesn't bring you any new gained wealth immediately but how do you know that you're improving your results if you haven't got a bench mark to go by? Knowing your stats will help you from throwing away any more money. By proper analysis of your web traffic you can find out what advertising promotions are bringing in the most sales and which are just a total waste of time and money.

A good stats package is http://www.web-stat.com/index.shtml?id=1054 and is free for the first month.

* Use targeted traffic. The closer you can target your traffic the better your results should be. For example if you are a specialist fish chef and you list your site in a search engine under chef your results may be compromised as chef is so generic. Those people searching for this term could be after a variety of things. It would be even better if you found an ezine that specialized in fish cooking. You have already narrowed down what the readers desire.

* Improve the copy of your ads. This is not so easy to judge, but one thing you could do is subscribe to numerous ezines. When each ezine arrives, which ads do have the urge to click on? Write the good ads down and keep a small folder of the Ad copy. Then take the time to read them over. You will start to see some consistent wording stick out.

Things like a strong heading; immediate benefits identified and a call to action (like click here etc.). Try to follow the same pattern as these examples for your own copy.

Also you can get some good manuals on improving your copy writing skills from noted copywriters like Micheal Fortin or Sam Robbins.

If still there is no improvement, and you find that you are getting traffic to the site but no sales, then it can only be a problem with your site.

How do you improve your site?

The main thing to do is to have a strong benefit-ridden headline so your customer knows straight away what they can expect to get by staying at your site. Then good copy on the site keeps your customer engaged and stops them from leaving your site.

Have a way to continue communication with them, by giving away something for free in exchange for their email address. Not all customers purchase the first time they visit your site. Rather than losing these potential customers for good, you should attempt to continue contacting them so that they have the opportunity to buy from you in the future.

Put testimonials on your site. This shows that others have bought products from you and were happy with the product and the services you provided. If you have no testimonials yet, ask friends to give their opinions on your product or simply ask past customers for their views.

Make the site exciting and give your customer a reason to stick around. You could do this with a discussion board, free articles, a page that updates daily, a games or quiz page, or you decide.

Get the help of those that have already done it. Ask them questions, ask for their opinion on your site or Ad. They have done it all before and it is in their interest to help you.

Making slight changes to your marketing process and site can make the all important difference between having to give up your dream and gaining financial freedom.

So don't give up, you could be one tweak away from making it happen for you

Happy Marketing!

---------------------------------------------------------------------

Article By: Emmanuel Wilkey You may publish this article on your site or in your ezine as long as you include the following resourse box:

---------------------------------------------------------------------
Discover how to market just about any product from the comfort of your home using direct marketing from the net or the mail. Go to http://www.etenterprises.co.uk/ to find out more and also receive your FREE eBook entitled "Stealth Marketing"

To get the best, most up to date tips, on all of your marketing needs subscribeto our FREE monthly newsletter: http://www.etenterprises.co.uk/freenewsletter.htm
---------------------------------------------------------------------

HOW TO SET YOUR FREELANCE RATES - A GUIDE FOR FREELANCERS & CONSULTANTSThere are many factors which business owners must consider on a daily basis as it relates to the running of their business. Things such as how to find good help, where to acquire supplies and how much to pay one’s employees are all pertinent matters which must be addressed. There are a few ways to go about figuring out your rates when it comes to how much to charge the customers.

Apr 01

		SPOTLIGHT CONSULTANTS FROM OUR FREELANCE COMMUNITY

MARKETING PLANS : A Collection of Articles for How to Outline and Write a Marketing Plan for Freelancers Starting a Home Business or a Small BusinessA solid, well-prepared marketing strategy is the foundation of success in business. The freelancer or any type of business owner must become informed on the development of an effective marketing plan. The following links will focus on marketing plan articles for the freelancer to have a successful business.

Mar 20

Category: Getting Started - Self Promotion - Marketing | Trackback | No Comments »

BUSINESS PLANS: Business Plan Examples, Samples, Templates, Software and ToolsIn any type of the business including those people that perform freelance work, the proper tools are necessary to become a success. The following links consist of selected online tools for the freelancer to develop an effective business plan.

Mar 18

Category: Getting Started - Freelancing & Self Employment - Lists - Freelance Resources | Trackback | No Comments »

MAR 03

FREELANCING AND FINDING WORK AT HOME JOBSThe difficulty lies not in the fact that there aren’t plenty of work at home jobs available but rather in the fact that genuine, quality, money-earning work at home jobs are all mixed up with work at home scams. This makes finding a work at home job that’s legitimate a not-so-easy task for people who are just breaking in to the freelancing business. But don’t worry; once you learn the lingo and know the basics, finding a work at home job gets a lot easier!

Mar 16

BUSINESS PLANS : A Collection of Articles for How to Outline and Write a Business Plan for Freelancers Starting a Small Business

Business plans are necessary in all types of businesses … and this also includes freelancers. Writing an effective business plan will help you plan out the success of your future business. Factors such as customer base, profit potential, as well as many other factors will be placed in this document. The business plan will help you, the freelancer, think through every aspect of your future successful business. We found the following business plan articles to be very helpful and we hope that you will find them to be useful too.

Category: Getting Started - Lists | Trackback | No Comments »

FEB 25

HOW FREELANCER WRITERS CAN DEFEAT WRITER'S BLOCKHelpful hints and tips to overcome the dreaded White Page Syndrome - There is probably nothing more dreadful and problematic for a writer than not being able to get going, being stuck on a menacingly white page. Read on for more ideas on how freelance writers can overcome Writer's Block.

FEB 19

WAYS TO GET MORE CUSTOMER REFERRALS FOR YOUR FREELANCE BUSINESSThe amount of customer referrals will often determine how successful one’s freelance business can really be. As word spreads quickly, having customers refer others to you and your services is a wonderful way of gaining new freelance business and making more money. There are a few distinct ways to get more client referrals for your business.

FEB 18

FREELANCE HOME OFFICE DISTRACTIONS VS DISTRACTIONS WHEN WORKING IN AN OFFICEOf course, distractions are different depending on whether you are freelancing from home or working in an office. Both kinds have their pros and cons so let’s take a look at some of the basic ones so that you can start getting a grasp on good vs. bad distraction behaviors for freelancers.

FEB 08

WORKING FULL TIME WHILE RUNNING YOUR FREELANCE BUSINESSThe key to being able to make the transition to full time freelancing is in setting goals that allow you to focus on moving away from working full time for someone else and towards putting more hours in to your freelance business.

FEB 06

20 WAYS TO PROMOTE YOUR FREELANCE SERVICES USING ONLINE FORUMSThere are a few distinct ways in which freelancers can market their services through forum marketing techniques.

JAN 24

60+ UNIQUE LOCAL & OFFLINE MARKETING IDEAS FOR YOUR CONSULTING BUSINESS Although online promotion is important for your freelance business, it’s crucial to remember to go back to your basics and do offline promoting as well locally, nationwide, and worldwide depending on who you are marketing to. Here are over 60 ideas to market your consulting services locally. Let Freelance work find you.

JAN 22

WHAT TO DO WHEN YOUR CUSTOMERS ARE GOOGLING INFORMATION ON YOUThis can be an issue for freelancers whose customers google them and try to find out information relating to them and their business. The following is a list of what to do when your customers are googling information on you.

JAN 19

26 THINGS TO DO WHEN BUSINESS IS SLOW AND IN DOWNTIME MODESome freelancers are anxious to work day in and day out which may present a problem for them when business is slow. However, there are many things which freelancers can do to bide their time while waiting for new freelance work to come in. Here are 26 ideas for staying productive during your consulting business downtime.

JAN 15

ONLINE CUSTOMER SERVICE TIPS FOR FREELANCERS & THE SELF EMPLOYEDThere is a casual attitude about communication that takes place online and that creates an environment in which customers sometimes don’t take your work seriously, leading to problems with projects and payments. In order to avoid those problems, you need to make sure that you are conducting all of your online work in as professional a manner as possible. Here are some tips on how to do that.

JAN 02

TOP 150 PLACES TO TRAVEL WITH YOUR FAMILY WHEN YOU STILL NEED TO GET WORK DONEWhen you are self-employed, there is no vacation time to save up, and there is no one to cover for you when you’re away. For many that mean giving up on vacations altogether, and this is what I have been doing for awhile. Most of These All-Inclusive Family Resorts Have Kids Clubs in Which Your Child can enjoy supervised and fun activities while you and your spouse can have fun or get freelance work done. Take a look below and enjoy!

DEC 30

LIST OF ARTICLE SITES, BLOGS, AND INFORMATION DIRECTORIES FOR FREELANCERS, CONSULTANTS, AND THE SELF EMPLOYED Do you ever get frustrated when you can't find the information that you need about freelancing? Well, I've just compiled a list of the best article sites, blogs, and directories for freelancers, consultants, and the self employed.

DEC 30

DECIDING WHETHER OR NOT TO FREELANCE OFFSITE OR ONSITE Deciding to work onsite or offsite sounds like a relatively simple decision, but it’s actually one which isn’t easy to make. Sure, when you’re lying in bed just after the alarm has gone off and you see that it’s raining outside and all you wish was that you could go back to bed for ten minutes and then do your freelance work from home, working offsite sounds ideal. But there are as many cons to the offsite work job as there are pros and you need to weigh them carefully when making the decision about whether to work onsite or offsite.

DEC 21

IS FREELANCING RIGHT FOR YOU? Freelancing, a term introduced by Sir Walter Scott (1771-1832), is when you work without being committed to an employer. With development of internet and communication technology, there has been a dramatic rise in the number of people going their own way and leaving behind the cubicles. You are reading this book, so you must be contemplating becoming a freelancer, but before you make your move there are a few things to consider.

DEC 20

FREELANCER'S GUIDE TO TIME MANAGEMENT The most common problem that freelancers face is figuring out the balance between work and the rest of life. While there are a few freelancers out there who don’t work as much as they need to in order to pay their bills and improve their business, most freelancers have the opposite problem – they work ALL the time. And that’s why there are a great number of freelancers who “burn out” after a short (or if they’re lucky, a long) time. In order to make sure that you aren’t one of those people who “used to freelance but got burned out”, you need to set limits on how much you work. Then you need to stick to those limits.

DEC 16

SHOULD I TURN DOWN FREELANCE PROJECTS? As freelancers, we often feel as if we have to say ‘Yes’ to every single job out there. However, we as freelancers are in a position where we can choose to say ‘No’ if we want to. Believe it or not, there are certain projects that you probably shouldn’t accept. Turning down work is probably the hardest decision you will need to make when running your business, but sometimes turning down a gig is necessary. In this article I will explain to you the details that you need to consider when you aren’t sure which route to take. Consider the following:

DEC 12

COOL IDEAS FOR YOUR BUSINESS CARDS As freelancers, we need to promote ourselves with business cards. How about putting yourself ahead of the rest of them by designing and printing completely unique business cards? You are about to take a look at the coolest and most innovative business cards that you have ever seen.

DEC 10

LIST OF FREELANCE FORUMS & MESSAGE BOARDS Looking to get together with other freelancers? Want to network? Want to ask questions about freelancing that you can’t find the answer to anywhere else? Look no further than the freelance forums that we have listed below. Feel free to let us know about forums that we have missed.

SPOTLIGHT CONSULTANTS FROM OUR FREELANCE COMMUNITY

Read More Articles from the ALL FREELANCE BLOG & SELF EMPLOYMENT BLOG