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PORTFOLIO SERIES - article 7 - GET PREPARED TO PLACE YOUR PORTFOLIO ONLINE (mostly for creatives such as freelance graphic designers, artists & illustrators)

By Rachel Goldstein

previous article

How to Place Your Freelance Creative Portfolio Online

All of the articles in this series so far have been regarding putting together a traditional portfolio. We are going to now steer towards putting your work online. No matter what anyone tells you, even if it is your professor, getting your portfolio online is even more important than a traditional portfolio. In order to get this right, we are going to go over every detail in the process ... including building your own web site, displaying your work on a portfolio site, or hiring a web designer to help you through the entire process.

Design Your Own Website AND Add Your Portfolio to Portfolio Sites & Freelance Sites for Maximum Exposure

I recommend that you design your own web site AND add your listing to portfolio sites. Why both? EXPOSURE!!! If you think about it, you will make sense of it all. The more places that you are listed on the Internet, the easier it will be to be found and of course this is what you want when you are looking for work. Naturally, you probably aren't made of money. I will give to you the ins and out in the next few articles on how to find out which sites are worth adding your listing to. There are tricks and I have a lot of them to share.

In the next few weeks, we are going to cover all of the following subjects to get you up and running.

DIGITAL IMAGES

In order to showcase your portfolio online, you will need to have your images on your computer. Furthermore, your images will need to be optimized for the web.

RESUME

If you are going to add your listing to freelance and/or portfolio sites, you will need to prepare a resume. You will be asked about employment history, educational background, your skills, and more. It will make things easier to have your resume handy so you can copy and paste items from your resume.

YOUR STATEMENT

Many of the portfolio and freelance sites will ask for summaries of your services. Spend time writing this copy because this important copy is what will either sell your services or turn clients away.

SERVER HOST

If you are going to run your own web site, it is essential that you find a quality server to run your site. There are ways to determine which hosts are dependable and which hosts you should run away from.

WYSIWYG HTML EDITORS

Huh? What does that mean? WYSIWYG means 'What You See Is What You Get'. There are software applications out there that are as easy to use as a Word Processing application. It is easy to create a webs site ... however it isn't easy to make a nice looking web site.

WEB DESIGN

Web design isn't easy but with a few pointers, anyone can do it. We will cover the web design process including uploading to a server.

PORTFOLIO SITES AND DIRECTORIES

There are tons of portfolio sites and directories out there. We will let you in a few tips to make sure you choose the right sites to get listed on. We will even list our favorite sites.

HIRING A WEB DESIGNER

Can't figure out how to design your own site. Find out how to find the right web designer for your site.

Next week we will get started ... see you then.

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