PORTFOLIO
SERIES - article 6 - HOW TO PREPARE YOUR PORTFOLIO FOR DROP-OFF
OR SHIPPING : (mostly for creatives, such as freelance graphic designers, artists, illustrators, etc)
By Rachel Goldstein
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article 5
Prepare Your Freelance Portfolio for Drop-Off or Mailing
Many
employers will not have time to see you in person, in this case
many will ask for you to drop-off or mail your portfolio. This
is not an unusual practice, especially when dealing with busy
ad agencies. Additionally, some art directors will only look at
books on certain days of the week and specific hours of the day.
You might also have a scheduled hour that you need to pick up
your portfolio.
If
the art director is impressed with your portfolio, an interview
might be arranged. Otherwise, you might have inserts within your
portfolio with critiques of your work. Use the critiques as a
learning experience. Most likely, the art director knows what
he or she is talking about. You might even land a job with this
company at a later time if you take advice from the hiring hand.
Never Use Original Pieces When Dropping Off or Mailing Your Portfolio
When
dropping off or mailing your portfolio, original pieces should
never be used. Duplicate your originals by either using a service
bureau, printing color photocopies, Tearsheets, C-prints, transparencies,
photography, or by other inexpensive means.
What Kind of Portfolio Case Should Be Used for Mailing or Dropping Off a Portfolio
It
isn't universally agreed upon whether a cheap plastic portfolio
case should be used or whether a leather or upper grade vinyl
should be used. On one hand, it is risky letting someone you don't
know borrow your portfolio. Will you ever get it back? Will they
take care of it? On the other hand, you are trying to make a good
first impression. It is much harder to impress someone with a
plastic folder compared to a leather portfolio case. By rule of
thumb, I always suggest using a nice leather or vinyl case for
drop-offs, and a plastic folder for mailings. By law your drop-off
portfolio is the liability of the employer. For this reason, the
employer should take care not to damage or lose your portfolio.
You still need to be careful, many employers still treat portfolios
without any cares. This law doesn't guarantee anything for mailed
portfolios.
How Should You Mail Your Portfolio So it Stays UnDamaged
When
mailing your portfolio, you will want to make sure that your presentation
is received unharmed. For this reason, take great care in packaging
your portfolio correctly. Place all of your samples within a plastic
folder. On each side of your folder, place a piece of cardboard
or foamboard in order to keep your samples from becoming wrinkled.
Since you won't be present when each sample is viewed, you should
label each sample. Include a cover letter, a business card, and
any promotional item that you feel is necessary. Completely enclose
these items within bubble wrap or enclose it in a padded envelope.
On the front of the packaging, write 'PLEASE DON'T BEND, ARTWORK
ENCLOSED'.
Always Sign Out Your Portfolio When Dropping it Off
When
you are dropping off a portfolio, always remember to have somebody
sign out your portfolio. This way you have proof that they are
in possession of your portfolio if they lose it. If you plan to
pick up your portfolio (some people just leave it for employers
to keep on file), include a few samples that they can keep, such
as postcards. If the art director is interested in an interview,
you will know very shortly. Good luck.
Any
comments about portfolios - or do you want to share your knowledge
with us? Please send questions and comments to allfreelance@comcast.net
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