Allfreelancework.com
 
REGISTER/LOGIN PRODUCTSEMPLOYERS FREELANCERSFORUMS POST JOBSGRAPHIC DESIGN RESOURCES HELP

 

AllFreelanceWork.com is an 8 year old Freelance Projects Board offering freelancers Freelance Jobs Search, Free Portfolios,& articles. AllFreelanceWork is also a great small business resource for starting a home business & looking for home business opportunities (no scams). AllFreelanceWork is filled with freelance resources, including small business startup tips, self-employment articles, how to start a freelance or small home business, articles about self-employed health insurance offers, promoting & marketing your small business, finding small business & freelance business opportunites for graphic designers, web designers, writers, screenwriters, programmers,artists, editors, & other careers & professions.

Spotlight Freelance Portfolios


New Freelance Portfolios 

Add Your Freelancer Portfolio

 

AddThis Social Bookmark Button

Search Career Schools

Zip Code:

Subject:

Degree:

Online Campus Both


Self Employed Freelancers & Small Businesses: Successful Marketing for Home-Based Businesses

by Declan O'Reilly

'A successful marketing strategy is not based on doing what you like but liking what you do...'

Are you looking for information to build and grow a home-based business? If so, you are in the right place!

Here you will find information on implementing a successful marketing campaign and growing your home based business.

The Problem

Many home-based business owners don't know how to best market their businesses. Some ignore marketing altogether, hoping that customers or website visitors will appear out of thin air. Others market in a scattershot way producing untargeted traffic or unqualified prospects. Either approach will keep you from achieving your business potential and reaching your financial goals and possibly even damage your reputation.

The Solution

Whether you've been thinking about starting a home business or you're already a seasoned home-based business owner, the principle remains the same. Your business' survival and success rests on how effectively you market your business or product. Examine some of the following marketing strategies and tools to help you boost your home based business profits.

Home-Based / Freelance Business Advantage

Low overhead costs, no commute to work and the ability to work around your children are some of the few advantages for home based business owners.

Gear your marketing efforts to capitalize on these and other home-based business / freelancing strengths including:

Adaptability in Your Home-Based Business

Information Technology has escalated the rate of change in the marketplace. To survive and thrive, you must be prepared to act, and act quickly. As a home-based business owner, you can make adjustments instantly, without having to cut through the red tape of bureaucratic decision-making procedures common in larger businesses.

Technology in Your Home-Based / Freelance Business

Computers, the Internet, PDA's, and other emerging technologies can take home based businesses to a more level playing field with bigger companies, empowering home based business owners to accomplish tasks that used to require hiring staff to perform. Try to keep up-to-speed with technology.

Flexibility in Your Home-Based / Freelance Business

Unlike traditional businesses that require full-time attention and high overhead costs, home based businesses can be operated part-time, at low cost, and depending on your financial goals can be phased into full-time operations.

Taking Your Home-Based / Freelance Business To The Next Level

A common reason home businesses fail is because owners neglect the up-front planning needed to position their ventures. Once you have defined your market position and where you want to take your business in the 12 months you will have moved one step closer to success.

If you already have a business begin by taking inventory of where your business is right now. What specific goods and services do you provide? How do you set yourself apart? What is your business' reputation? How are you perceived by your customers or clients as far as your prices, reliability, and other elements of your products or services?

The next step is to project where you want to take your business in the 12 months. What market position do you want to occupy? Is the niche market you want large enough? How will your benefits outsell those provided by the competition? Do you have the ability, capital, resources and support to make your market position a reality? Your answers will give you the information you need to begin designing or updating your marketing plan.

Start a Freelance or Home-Based Business - Planning Ahead

Once you have determined where you want to go, outline the essential steps to get there. Begin by writing a one sentence purpose (mission) statement for your marketing campaign. The rest of your plan should include a brief description of each of the following:

Benefits of your products and services.
Your target market.
What marketing tools will best help you achieve your mission.
Your market niche. What sets you apart in the market place.
Your marketing budget.
Keep your marketing plan brief. The more concise you make your marketing plan, the more effective it will be in evaluating your marketing efforts.

Ideas for Starting a Freelance / Home-Based Business - Finding Your Niche

This is often the hardest task for a beginning home-based business owner but also one of the most crucial. In order for your venture to survive in a competitive marketplace, you must distinguish yourself from other businesses and find a niche. What makes your business unique? Why should someone choose to buy from you over a competitor? Prospective clients want to know. If you can give them a compelling answer, you will position yourself as a leader in your industry boosting your profit potential. Research your market thoroughly before jumping in. Click here to read full article.

Freelance & Home-Based Business' Marketing Tools

No matter how you choose to publicize your business, one quality will set you apart from your competitors: The ability to write effective ad copy. You're vying for the attention of consumers bombarded each day with advertisements. It is estimated that the average person is exposed to over 1,200 advertising messages per DAY! Make sure your advertisement stands out from the rest of this 'noise'. Click here for more details.

When you have determined your market position and drawn up a marketing plan you are ready to start spreading the word about your products and services. One effective way is using the existing offline media in your area. You have a variety of media choices depending upon your target market and your advertising budget including magazines, newspapers, television, radio, and the internet. Start by evaluating how and where your competitors advertise. What's working for them? Take their best ideas; then design your own winning layout, positioning yourself as having the best offer.

The Importance of Headlines in Your Home-Based Business' Advertising Copy

As the first phrases seen in advertising copy, headlines should arouse enough interest in the reader so that they will want to read or listen on to learn more about your business or product. To get ideas about what headlines will work best for you, scan different types of ad copy, particularly those from your competitors. Create a swipe file of different ads and ideas that you come across from different sources. But remember to be careful of using other peoples copyrighted material.

Capture your customer's interest with a compelling statement of offer
Highlight the most important benefits
Offer extreme value
Make a call strong call to action.
Testing Your Ads

Advertising can be expensive, but for just about any business a mandatory investment. To get the most out of your ads, test them by the following criteria:

What is the quantity of leads or prospects that the ad generates? Compare this amount in terms of a unit cost of advertising (dollars in advertising per leads generated).

How many of these leads convert into sales? Different advertising media due to the audiences they target will vary in the numbers of actual closes.

Continually check the response from your ads, make changes or run a new ad if necessary. Use ad trackers and keep testing, testing testing until you achieve the response required. Click here for more details.

Internet Marketing for your Freelance or Home-Based Business

Imagine! You can have a salesperson working for you 24 hours a day, seven days a week even while you sleep. A web site and effective use of e-mail marketing can turn your small home-based business into a global business putting you on a level playing field with large corporations. With easy and affordable web design tools such as Site Build It! getting a web site up and running is within reach of everybody.

Sell Benefits Not Features!

Any seasoned business owner knows that it costs five times more to sell to a new prospect than to an existing client. Studies show that each satisfied customer will spread the good word about your business to at least one other person. On the reverse side of the coin a dissatisfied customer will complain to up to five or ten potential customers. Your mission in getting customer referrals to turn passive satisfied customers into actively enthusiastic supporters who will promote your business. The best way to do this is through:

Offering outstanding value to your customers

Delivering your product on time.

Solving customer's problems.

Maintaining regular contact with customers through feedback forms

Following up your customers regularly.

Creating long-term relationships with customers.

Personalizing your product or service.
Finally...

Whether you're just launching your home based business or have been building one for years, don't allow lack of information keep you from achieving your financial dreams. Study your marketing options and decide which marketing strategy will best position you for long-term success.

Check out Search It! to realize the full potential of the web and take your business ideas to the next level. Here's what others have to say about it..


Declan O'Reilly
I am originally from Ireland but I have lived in a number of different countries including the US, UK, the Netherlands. I am currently living in Australia with my partner and daughter.

Subscribe to eBusiness Success to find out how I became successful online. Go to http://www.a1home-business.com

 

 

 

 

Please suggest a site here

Elance Freelance Logo

Contracted Work

Billing Orchard
Freelance Billing Help

Graphic Design Portal - Graphics Hub
Graphic Design Portal

Adobe Photoshop Tutorials
Adobe Photoshop Tutorials

sister sites :

Freelance Self-Employed Jobs Directory

Graphics Software Information

All Work At Home Ideas

Tutorials Directory

   
AddThis Social Bookmark Button  
 

All Freelance Work is a freelance jobboard, small business community, consulting business article base, and freelance self-employment business information zone (and also great for people who have home-based businesses). All Freelance Work has been around since 2000 and is the home to over 170,000 freelancers. With 100s of freelance articles and 30,000 registered employers of freelancers, we have helped 1000 of contracted independent professionals find the perfect consulting jobs. Spend some time on this freelance site and see why so many freelancers keep coming back to All Freelance Work day after day. We welcome all self-employed professionals and we welcome all employers looking to hire our independent professionals. (Employers Can Search or Browse for Portfolios from the bottom or top of this page).

CONTACT US ------ ADVERTISERS ------ FAQ ------ ABOUT US ------ PRIVACY POLICY ------ TERMS OF USELinks -----> folios--Adobe Photoshop Tutorials--All Work At Home Ideas--Freelance Jobs --Graphic Designers Resources--All Advertising Online--Artists Helping Children--Blue Sfear--ContractedWork--Family Travel Destinations -- Schools and Learning -- Find Dentists --Web Design Resources -- Graphics Software & Photoshop Tutorials -- Web Design -- Web Designers -- Web Design Portfolio

ARE YOU LOOKING FOR A FREELANCER - BROWSE THROUGH OUR FREELANCER'S PORTFOLIOS BELOW:

Freelance Graphic Designers Portfolios -- Freelance Animators Portfolios -- Freelance Multimedia Artists Portfolios -- Flash Artists Portfolios -- CAD Professionals Portfolios -- Freelance Copyeditors Portfolios -- Proofreaders Portfolios -- Creative Direction Portfolios -- Freelance Creative Directors Portfolios -- Fashion Designers Portfolios -- Film / Video / Audio Artists Portfolios -- Game Artists Portfolios -- Freelance Desktop Publishers DTP Galleries -- Illustrator and Illustration Galleries -- Free-lance Cartoonists Galleries -- Free-lance Industrial Designers Galleries -- Free-lance Interior Designers Galleries -- Marketing and Promotional Designers Galleries -- Muralists Galleries -- Faux Finishers Galleries -- Free-lance Photographers Galleries -- Powerpoint Artists Galleries -- Free-lance Presentation Artists Galleries -- Free-lance Translators Galleries -- Free-lance Web Designers Galleries -- Writers Galleries -- Journalists Galleries -- Contracted Web Developers Galleries -- Database Developers Galleries -- Contracted Web Copywriters -- Web Animators Portfolios -- Contracted IT Testers -- Contracted Tech Trainers -- Programmers Portfolios -- Contracted IT Networkers --Database Programmers -- Contracted Tech Writers -- System Administrators and Admins --Engineers -- Contracted Data Processors -- Contracted CPAs -- Contracted Accountants -- Financial Planners -- Contracted Bookkeepers -- Contracted Lawyers and Attorneys -- Financial Analyzers -- Investors -- Contracted Legal Assistants -- Contracted Paralegals -- Contracted Managers and Strategists -- Contracted Analysts -- Contracted Brand Strategists -- Contracted Customer Service Agents -- Contracted Business Development -- Self-Employed Advertisement Managers -- Self-Employed Marketers -- Self-Employed Sales -- Media Buyers -- Self-Employed Web Promoters -- Self-Employed Public Relations Agents -- Self-Employed Architects -- Self-Employed Engineers -- Event Planners -- Self-Employed Musicians -- Self-Employed Politics Advisors -- Recruiters -- Self-Employed Scientists -- Self-Employed Coaches and Trainers -- Entertainers -- Self-Employed Fitness -- HR Human Resources -- Self-Employed Real Estate Agents -- Self-Employed Retailers -- Self-Employed Trainers -- Self-Employed Data Administrators -- Self-Employed Transcriptionists -- Virtual Assistants

All website design, text, graphics, selection and arrangement thereof, and software are copyrighted works of AllFreelance, © Copyright 2000v- 2007.