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What Do Your Ideal Clients Want from Your Freelance/ Home-Based / Small Business ?By Rose Hill |
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"Profitis
both So, now is the time for some research — before you open your doors for business. You're going to write a client profile. ("Eeesh Rose — I'm a designer, I don't want to write this!") Stay with me because this is easy to do. Just answer the following questions and you'll have a profile of your ideal client:1. What kinds of people do you relate best with?Are they calm people?
Are they driven people? Are they right-brained people? Are they left-brained
people? And what about your relationships with these people works for
you? For example, my ideal client doesn't struggle about paying money
for services they receive because they know that the business of business
is to make a profit — and that goes for my services too. Also,
my ideal client is an avid learner who is open to the possibility and
magic of life. Who's your ideal client? Go for the challenge of a list
of at least 100 qualities! 2. What kinds of people would you really rather *not* have in your life?Be specific here. Look at your past and current relationships for what really did not work for either of you. For example, my ideal client never says "yes, but..." and doesn't go into an intellectual analyses of every word or phrase, but instead is aware of the bigger issues and patterns. My ideal client doesn't have to be right all the time. Who's your ideal client? Go for a list of at least 50 qualities!
3. What industry, technology, service, association or corporate department makes your heart sing?Yes - really! Are you passionate about saving
the environment, yet performing your services for a petroleum company?
How long do you believe that will work for either of you? So, reflect
on who you are and identify the industry, technology, service, association,
or corporate department that is aligned with your internal compass.
For example, my ideal clients are self-employed, or want to become self-employed,
and primarily work serving the high-technology or communications and
publishing industries. Be careful here, you don't want a long list.
4. What conditions must be present in order to do your best work?For
example, my ideal client must open to learning from me as a mentor and
coach. And the client must have a compelling reason to change and a
willingness to do the work necessary to implement the change. What are
the conditions that will allow you to do your best work for those you
identified in question 3? 5. What services are needed by your ideal clients?By now you have
a clear enough picture of your clients that you can begin to do the
traditional "market research." What you want to do here is
to begin to match your skills, talents, and desires for creating services
with the needs and resources of your ideal clients. Vehicles for obtaining
this data might include a client survey, third-party customer surveys,
the US Census data, small business administration data, and other traditional
information-collection devices. Take your time and be thorough —
don't guess! You're looking for external, third-party confirmation of
your ideas — but stay open to the idea that what you want to create
might not want to be purchased by your identified ideal clients. 6. What will your clients pay for your services?You have two primary
sources of information for this question — your prospective clients
and your competitors. Ask your intended clients what they would pay.
Then ask your perceived competitors what they are charging. The truth
is usually somewhere between the two. 7. Can you make a business on the fees you can charge for your intended services?If not, go back to question 3 and pick another industry, technology, service, association or corporate department. Don't let go of your dream as you adjust your selections!
Rose
Hill may be contacted at http://www.coachrose.com
rose@coachrose.com. Click here
to view more of their articles.
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Rose
Hill may be contacted at http://www.coachrose.com
rose@coachrose.com. Click here
to view more of their articles. |
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