All Freelance Work is a Community for Freelance Workers Including Free Portfolios, Job Search, Job Posting, Helpful Articles, Forums, & More for the Self Employed.
10
Steps to Getting Paid for Your Marketing Materials
by Paulette Ensign
How
many times have you heard the same sound bites come out of
your mouth to your clients, prospects, and audiences, almost
boring yourself to tears in the process?
Imagine generating
money directly from those sound bites, from those pearls of
wisdom that effortlessly trip off your tongue. Yes, it is
completely possible, and here’s how to do it.
1.
Capture those tidbits of information as soon as they come
to mind.
Jot them down in a notebook or get them
into a Word document. They can be in a raw format, with just
enough information to jog your thinking about what you mean.
There will be time to refine them later.
2. Let a couple weeks go by, allowing most of the
information to surface in your thoughts.
It rarely
happens by declaring two hours on a Thursday afternoon to
sit at your computer to think of it all.
3.
Refine and organize the tips.
Divide them into categories
and edit the text. Use a writing style similar to what you
are reading here.
4.
Be sure to include your contact details so readers can easily
reach you.
Add a brief section about your background
so people will know your qualifications for presenting the
information.
5.
Hire a graphic designer to make the words look good on the
page.
Your completed product will be a tips booklet
measuring about 3 ½ inches by 8 ½ inches when
printed. The designer will create their part of the finished
product as a PDF file.
6.
Send the PDF file from your graphic designer to a printing
company.
Do an initial print run of 1,000 copies.
7.
Think about who can benefit from using your booklet to promote
their own product, service, or cause.
Send them a
sample of your booklet and a cover letter describing some
of the ways they can increase their sales or further their
cause by using your booklet as a promotional tool.
8.
Consider corporations, associations, publications, and any
other group that seems appropriate for the topic of your booklet.
Reach out to as many of them as you can, on whatever
budget of time and money you have available to you.
9.
Realize that every time one of the large-quantity buyers sends
out your booklet to promote their own product, service, or
cause, they are also marketing your business.
Your
contact information in the booklet allows the reader to reach
you directly.
10.
Enjoy the expansion of your customer base and your checking
account.
You are now reaching a larger audience than
you are likely to do single-handedly, thanks to the large-quantity
buyers of your booklet. And you have been paid by your buyers
to reach those new people.
Those
sound bites you have been saying for years are now reaching
far beyond your current clients, helping your buyers, their
clients, and your own business. It doesn’t get a lot
better than getting paid for your marketing materials.
For information
on creating your own tips booklet and leveraging a booklet
manuscript into other products, contact Paulette Ensign, Tips
Products International 858-481-0890, San Diego, CA http://www.tipsbooklets.com
Paulette@tipsbooklets.com
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All Freelance Work is a Community for Freelance Workers Including Free Portfolios, Job Search, Job Posting, Helpful Articles, Forums, & More for the Self Employed.
