Freelance Home-Based Small Business Freelancers : Why Write Articles to Publicize your Business?

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Why Write Articles to Publicize your Business?
by Judy Cullins
2003 All Rights Reserved.

Reach 1000 to 500,000 targeted buyers every day Online. That's the best reason I know. Get exposure for contacts, customers or clients. The second best reason is that it's free. You subscribe to ezines, then submit your short Online articles to your audience. The third reason is that it takes little time to accomplish, maybe 9 hours a week. If you don't want to do it yourself, you can delegate it to your computer assistant.

More Reasons

1. Writing articles bring free publicity. When you submit to 10 opt-in ezine publishers and 10-20 Web sites that want your articles, you expose yourself to thousands, even millions if you get your information on the right site. Submitting them is free, free, free.

2. Submitting articles is 7 times as effective as any other promotion because when you submit many articles, you become known as an expert. These articles with their proper signature box at the bottom bring 10-50 new subscribers each time for you own ezine. This box also attracts people to your Web site, where, if you have proper copywriting with marketing pizzazz, you will sell many products and services.

Start writing five or so, keep them until you have ten to submit. Then write one a week. When you have 20 or so, you will become a household name. Ezine subscribers and sites will publish them People who visit the site or read the ezine will also ask you if it's OK they use your article. Of course it is!

They will send your articles to their business associates, who, if they produce an ezine or have a Web site, will also publish your article. Make your articles 250-800 words long. Or, write tips under 500 words.

Author's Tip: Be sure to send a thank you each time someone emails you saying they want to publish your article. Respond to each one first, thanking them, then asking for permission to add their email to your ePublishers email list. Offer the benefit that it's straight to their email door. Ask for a return email with "Yes, ePub" in the signature line. Add their name to your growing list. I know have 150. To these I send out a new article once or twice a week. That's what is called viral marketing.

3. You receive global attention when other Web masters feature your articles. Because you have to list key words and an introduction for each article for the Web sites, your rank goes way up in the search engines. When you include links back to your site in your signature (resource) file at the end of the article, your search engine rank also goes up.

4. The more exposure your articles get, the more you are perceived as the expert, and when potential customers visit your site, they are more likely to buy not just one product or service, but several.

5. Your articles could attract authors in your field who need free material for their book. Debbie Allen, shameless promoter, took three of mine for her latest Internet marketing book. She is a great promoter, so I know my articles will bring me new business eventually through word of mouth.

6. Remember, people go to the net to get free information. If you give that freely, they are more apt to become loyal customers. Remember also, that because other Web site owners and ezine publishers don't write only their own articles, they are constantly looking for your how-to articles. You can be published in hundreds of them!

Article writing and submitting is my best publicity effort so far. I now have 85 circulating the net and now offer them in categories by autoresponder, so people can get exactly what they want. The categories include: writing/publishing, Online promotion, Web site Marketing and Copywriting, under 500 words, and now tips under 300 words. What are your categories?

Start writing short articles now, and see how great exposure brings you what you want and need for your business success.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Your Book Online" www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com

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