120 Innovative SELF PROMOTIONAL IDEAS for Freelancers - The biggest list of marketing ideas for freelancers ever.

AllFreelanceWork.com is an 8 year old Freelance Projects Board offering freelancers Freelance Jobs Search, Free Portfolios,& articles. AllFreelanceWork is also a great small business resource for starting a home business & looking for home business opportunities (no scams). AllFreelanceWork is filled with freelance resources, including small business startup tips, self-employment articles, how to start a freelance or small home business, articles about self-employed health insurance offers, promoting & marketing your small business, finding small business & freelance business opportunites for graphic designers, web designers, writers, screenwriters, programmers,artists, editors, & other careers & professions.

Warning: mysql_query(): supplied argument is not a valid MySQL-Link resource in /home/afwork/public_html/articlecook7.php on line 239

Warning: mysql_fetch_array(): supplied argument is not a valid MySQL result resource in /home/afwork/public_html/articlecook7.php on line 241

Warning: mysql_query(): supplied argument is not a valid MySQL-Link resource in /home/afwork/public_html/articlecook7.php on line 243

Warning: mysql_fetch_array(): supplied argument is not a valid MySQL result resource in /home/afwork/public_html/articlecook7.php on line 245



Warning: mysql_query(): supplied argument is not a valid MySQL-Link resource in /home/afwork/public_html/articlecook7.php on line 249

Warning: mysql_fetch_array(): supplied argument is not a valid MySQL result resource in /home/afwork/public_html/articlecook7.php on line 251

Warning: mysql_query(): supplied argument is not a valid MySQL-Link resource in /home/afwork/public_html/articlecook7.php on line 253

Warning: mysql_fetch_array(): supplied argument is not a valid MySQL result resource in /home/afwork/public_html/articlecook7.php on line 255

 

Warning: mysql_query(): supplied argument is not a valid MySQL-Link resource in /home/afwork/public_html/articlecook7.php on line 266

Warning: mysql_fetch_array(): supplied argument is not a valid MySQL result resource in /home/afwork/public_html/articlecook7.php on line 268

Warning: mysql_query(): supplied argument is not a valid MySQL-Link resource in /home/afwork/public_html/articlecook7.php on line 270

Warning: mysql_fetch_array(): supplied argument is not a valid MySQL result resource in /home/afwork/public_html/articlecook7.php on line 272

	Search Career Schools Zip Code: Subject: Digital & Media Arts Fashion Design Interior Design Photography Graphic Design Animation Web Design Business Culinary Arts Education Healthcare Law & Justice Psychology Technology Technicians Degree: - Select All Degrees - Associate's Bachelor's Master's Doctoral Certificates Diplomas Coursework Online Campus Both

GOT MEME? How to Attract Your Clients' and Customers' Attention

by Charlie Cook

No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, "Got Milk".

A good meme is simple, provocative and infectious. An effective meme rolls off your tongue and sticks in your mind. Others remember it and pass it along to their friends and colleagues. It's the cultural equivalent of a gene. For those of you without a national advertising budget, helping prospects and clients quickly grasp what you do and having them spread the word about your services is a form of zero cost marketing that you can use.

You may already have a tagline, slogan, or catch phrase you use in your marketing, but does it work as well as a meme? Like a gene, memes synthesize complex information, concepts and ideas and pass them along with little effort. They communicate what you do in a few words or in a short sentence. They enable you to get across the benefits of your products and services to prospects in a form they'll remember and repeat to others.

Does your current title, tagline, or catch phrase: - Tell people what you do? - Create a perception of need? - Start conversations?

NOT MARKETING MEMES

Labels such as "Trial Lawyer" or "Copy Editor" or "Computer Specialist". The problem with labels is that they don't tell anyone how you can help them, or which problems you solve. In most cases they kill further conversation.

-Descriptions of work processes and methodologies.

These usually start with "I ...". While at some point a prospect may want to know how you work, it is their problems and concerns which interest them the most and are the best place to begin.

- Offers such as "Buy this and get two free."

Your meme isn't meant to convince someone to buy but rather to get his or her interest and start a conversation.

MEMES

Effective marketing memes focus on a specific clientele and a solution, or better yet a common client problem. For example, "I help independent professionals attract more clients", identifies a market and a client problem. It also invites the follow up question "How?" FedEx grew their now billion dollar business with the meme, "When it absolutely, positively, has to be there overnight".

Whether you use a meme in the elevator, on your business card or in your mailings, it should help your prospects know whether you are taking to them and define you as someone who can help them solve a problem, and prompt prospects to ask if your products and services could help them, too.

GET MEME

The "Got Milk" campaign used both words and images to get their message across. If you are only relying on words, you may need more than two, but limit it to less than ten.

Use the following steps to write your meme.

- Identify your target market.

- Define problems you solve for clients.

- Clarify the benefits you provide.

- Determine what you would like people to do after they hear or see your meme. What question do you want them to ask or what action you want them to take?

- Use this information to write five conversation-starting phrases that summarize who you help and the problems you solve.

Once you have these draft memes, try them out. Some may elicit blank stares; others will prompt people to ask questions or start listing names of people they know who could use your products and services. A good meme can start a chain reaction in people's minds and prompt them to move from prospect to client. When you hear people repeating your meme to others, you'll know you've got one that works.

Coming up with an effective meme isn't easy, but its the lowest cost and most valuable tool in your marketing tool kit. You may be pushing prospects away with your current tagline instead of helping people understand what you do and, more importantly, what you can do for them. So get meme, and get going with your marketing.

2003 © In Mind Communications, LLC. All rights reserved.

***** The author, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients and grow their businesses. To get the free marketing guide, '7 Steps to Get More Clients and Grow Your Business' visit www.charliecook.net or write ccook@charliecook.net

Charlie Cook - The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners who want to improve their marketing and attract more clients. http://www.charliecook.net

Get a copy of the marketing guide, 7 Steps to Get More Clients and Grow Your Business. Get the FREE marketing guide now: CLICK HERE ==> http://www.charliecook.net

 

Please suggest a site here

Freelance Billing Help

Graphic Design Portal

Adobe Photoshop Tutorials

sister sites :

Freelance Self-Employed Jobs Directory

Graphics Software Information

All Work At Home Ideas

Tutorials Directory

All Freelance Work is a freelance jobboard, small business community, consulting business article base, and freelance self-employment business information zone (and also great for people who have home-based businesses). All Freelance Work has been around since 2000 and is the home to over 170,000 freelancers. With 100s of freelance articles and 30,000 registered employers of freelancers, we have helped 1000 of contracted independent professionals find the perfect consulting jobs. Spend some time on this freelance site and see why so many freelancers keep coming back to All Freelance Work day after day. We welcome all self-employed professionals and we welcome all employers looking to hire our independent professionals. (Employers Can Search or Browse for Portfolios from the bottom or top of this page).

CONTACT US ------ ADVERTISERS ------ FAQ ------ ABOUT US ------ PRIVACY POLICY ------ TERMS OF USELinks -----> folios--Adobe Photoshop Tutorials--All Work At Home Ideas--Freelance Jobs --Graphic Designers Resources--All Advertising Online--Artists Helping Children--Blue Sfear--ContractedWork--Family Travel Destinations -- Schools and Learning -- Find Dentists --Web Design Resources -- Graphics Software & Photoshop Tutorials -- Web Design -- Web Designers -- Web Design Portfolio

ARE YOU LOOKING FOR A FREELANCER - BROWSE THROUGH OUR FREELANCER'S PORTFOLIOS BELOW:

Freelance Graphic Designers Portfolios -- Freelance Animators Portfolios -- Freelance Multimedia Artists Portfolios -- Flash Artists Portfolios -- CAD Professionals Portfolios -- Freelance Copyeditors Portfolios -- Proofreaders Portfolios -- Creative Direction Portfolios -- Freelance Creative Directors Portfolios -- Fashion Designers Portfolios -- Film / Video / Audio Artists Portfolios -- Game Artists Portfolios -- Freelance Desktop Publishers DTP Galleries -- Illustrator and Illustration Galleries -- Free-lance Cartoonists Galleries -- Free-lance Industrial Designers Galleries -- Free-lance Interior Designers Galleries -- Marketing and Promotional Designers Galleries -- Muralists Galleries -- Faux Finishers Galleries -- Free-lance Photographers Galleries -- Powerpoint Artists Galleries -- Free-lance Presentation Artists Galleries -- Free-lance Translators Galleries -- Free-lance Web Designers Galleries -- Writers Galleries -- Journalists Galleries -- Contracted Web Developers Galleries -- Database Developers Galleries -- Contracted Web Copywriters -- Web Animators Portfolios -- Contracted IT Testers -- Contracted Tech Trainers -- Programmers Portfolios -- Contracted IT Networkers --Database Programmers -- Contracted Tech Writers -- System Administrators and Admins --Engineers -- Contracted Data Processors -- Contracted CPAs -- Contracted Accountants -- Financial Planners -- Contracted Bookkeepers -- Contracted Lawyers and Attorneys -- Financial Analyzers -- Investors -- Contracted Legal Assistants -- Contracted Paralegals -- Contracted Managers and Strategists -- Contracted Analysts -- Contracted Brand Strategists -- Contracted Customer Service Agents -- Contracted Business Development -- Self-Employed Advertisement Managers -- Self-Employed Marketers -- Self-Employed Sales -- Media Buyers -- Self-Employed Web Promoters -- Self-Employed Public Relations Agents -- Self-Employed Architects -- Self-Employed Engineers -- Event Planners -- Self-Employed Musicians -- Self-Employed Politics Advisors -- Recruiters -- Self-Employed Scientists -- Self-Employed Coaches and Trainers -- Entertainers -- Self-Employed Fitness -- HR Human Resources -- Self-Employed Real Estate Agents -- Self-Employed Retailers -- Self-Employed Trainers -- Self-Employed Data Administrators -- Self-Employed Transcriptionists -- Virtual Assistants