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Mystery shoppers are not all that mysterious, but they do
have a cool name.
They arent detectives trying to solve
a crime, and they dont wear obscure clothing and dark
glasses. They dont carry spy equipment and they dont
sneak around, like someone on the prowl. Instead, they walk
around like any other "ordinary" shopper and shop.
Their goal is to shop without being so conspicuous that
they are observed observing the store employees or store
itself.
They have a set criteria that must be followed,
whether it be checking out the merchandise, observing the
store clerks, tasting the quality of the food, or experiencing
the dreaded "return of an item."
Mystery Shoppers are often on a deadline.
Their job is to
enter a store, restaurant, of other facility, follow their
list of criteria and be out of the store without anyone
becoming suspicious of their purpose. Sometimes they have
to arrive at exactly 4 p.m. Other times, they have a window
frame of 5 p.m. to 6 p.m. And other times, they are given
a week in which to complete their assignment.
Mystery Shoppers must fill out questionnaires such as:
"How long did it take you to get seated?"
"How long did you wait for your food?"
"Was your food hot when it arrived?"
"When you walked into the store, how were you greeted?"
"Did you find everything easily and if not, when you
asked for help, how were you helped?"
"Give a detailed account of what followed when you
asked for the out of stock item."
"How many customers were in the stores and how were
they being helped?"
"What did the bathrooms look like? Were they properly
stocked and clean?"
"After handing the money to the clerk, what did he
or she do with the money?"
"Were the advertised specials displayed according to
the following standards?"
With so many questions, it can often be difficult to remember
everything. Some Mystery Shoppers have come up with a little
system to help them along the way
Make
extra copies of the questionnaires, so that after you have
driven a few blocks away, you can fill in the information
and not forget anything.
Take
a friend or spouse along, they can observe what the clerk
looks like while you concentrate on the purchase and return
policy. This is a great way to take a friend out to lunch,
free.
Bring
a tape recorder with you, once you leave the store, hit
the record button (hidden away in your purse) and commence
talking you can act like you are on the phone, or
talking to your friend or child.
For the most part, nothing unusual happens when you do a
mystery shop.
Its simply like any other shopping day,
only this time you are being paid. However, there was one
experience that took a shopper by surprise. She was asked
to observe an employee doing taste tests. As the shopper
approached the employee, a rat jumped out from under one
of the racks, onto a sample cart and began eating all the
samples!
One shopper gave some words of wisdom. She said, "Some
shoppers are so excited to get a free meal that they cant
contain themselves and are easily overheard by waiters and
waitresses. Others have wandering eyes that are unusual
for a regular customer. If you dont want to be made,
act like you would any other time you eat out."
The pay you ask?
Its not a rags to riches job, but
it can add money to that holiday savings account it
can even pay for those trips to the movie theatres with
your kids. On average, the shops range from $5 to $20 per
shop. Some shops pay for your time and reimburse for the
meal you have eaten, while other shops simply reimburse
for the meals you have eaten. I have even heard of stores
paying customers a set $200 a month to shop their store
once a week.
Ms.
Edrich has a pamphlet for $6.99 that will help you get started
right now, including 160 companies you can sign up with,
and a few book-keeping tips located here
Alyice Edrich is a Freelance Writer and Editor of
The Dabbling Mum.com (http://thedabblingmum.com)
-- an Online Magazine for BUSY Parents, with centers in
parties, home business, writing, parenting, freebies, and
contests.
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