All Freelance Work is a Community for Freelance Workers Including Free Portfolios, Job Search, Job Posting, Helpful Articles, Forums, & More for the Self Employed.
You
can learn many things you didn't know about your business
by getting valuable feedback from your customers.
* Your customers may buy your main product just to get the
free gifts.
* Your visitors may think it's too hard to navigate
through your web site.
By
knowing this type of important information you can improve
your web site, products and services, and advertising.
Below
are eight techniques you can use to get valuable feedback
from your customers.
1.
Use surveys and questionnaires regularly to improve your business.
Publish
them on your web site, eZine, print newsletter, direct mail
material, include them with product shipments or inside product
packages. Post them on appropriate online message boards,
e-mail discussion lists and newsgroups on the internet.
2.
Create an online community for your customers.
Include
a chat room, message board, e-mail discussion list on your
site for customers to participate in. You can regularly moderate
these communities to see what your customers are saying about
your business.
3.
Give away your products to a group of your customers.
Ask
them to use and review the product. Ask them to fill out an
evaluation form and send it back. Some customers may fill
them out, some may not, but the feedback you do get will be
valuable.
4.
Offer your web site visitors an online product or service
from your web site at no cost.
It
could be an eBook, search engine submission, consulting via
e-mail, web design, etc. In return, ask them to fill out a
short survey about your web site, products or services you're
selling, customer service.
5.
Create a customer focus group.
Invite
ten to twenty of your most loyal customers to have a discussion
regularly. For example via an online chat program or by conference
call. They will give you ideas and input on how to improve
your customer service. You could give them your products for
free, or reward them in another way.
6.
Stay in contact with customers on a regular basis.
Offer
them a free eZine subscription. Ask customers if they want
to be updated by e-mail when you make changes to your web
site. After every sale, follow-up with the customer to see
if they are satisfied with their purchase.
7.
Make it easy for your customers to contact you.
Offer
as many contact methods as possible. Allow customers to contact
you by e-mail. Hyperlink your e-mail address so customers
won't have to type it. Offer toll free numbers for phone and
fax contacts. This will make it easy for your customers to
voice their opinions.
8.
You could regularly contact customers on birthdays or holidays.
Send
thank you gifts to lifetime customers. E-mail them online
greeting cards on holidays or birthdays. Call them personally
to wish them a happy holiday. You could follow-up with a survey
or ask them if they're happy with your business.
You
could use a couple or all of the techniques listed above to
get valuable customer feedback.
These
aren't the only ways, be creative and come up with some of
your own.
Jim Boere is the owner of OnlineBizPromotion.
His website offers home based business ideas, opportunities
and resources. He also publishes the Home Business Tips Newsletter.
For additional information please visit: http://www.onlinebizpromotion.com
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The followup to Brendan Sinclairs successful Web Design Business kit is a comprehensive look at all the business aspects of working as a web designer. It's thorough and has some excellent advice in it.
A complete, secure, online billing application that maintains hourly service billing, flat fee billing and recurring charges. Integration with Authorize.Net and other leading payment gateways provides hands-free recurring billing with a sophisticated CRM system.
Browse through our extensive list of free Business, Computer, Engineering and Trade magazines, white papers, downloads and podcasts to find the titles that best match your skills and interests; topics include management, marketing, operations, sales, and technology. Simply complete the application form and submit it. All are absolutely free to freelance professionals who qualify.